Important Update for Our US Fans 🇺🇸
We want to take a moment to be transparent with our supporters in the United States.
As of August 30, 2025, the US government ended its long-standing duty-free allowance (the “de minimis” threshold). This change means that all goods entering the US are now subject to customs duties and import taxes, no matter their value.
For fans and collectors like you, that has two knock-on effects:
-
Couriers are charging more — shipping companies such as Royal Mail, UPS and DHL have raised their base rates to cover the extra customs administration now required on every parcel.
-
Duties are now unavoidable — a 10% duty is applied to prints like ours under the new rules, and this is calculated automatically at checkout.
What this means for you
-
Our shipping rates to the US have increased, and we know that’s frustrating. This isn’t a change we wanted to make — it’s a direct pass-through of the higher costs couriers now charge us.
-
At checkout, you’ll also see a separate line for duties & taxes. We collect these upfront so you’ll never face surprise bills on delivery.
Why we’re sharing this
We’ve always promised to treat fans with honesty and respect. We know football is about connection, not complications — and the last thing we want is hidden costs or unexpected charges.
By showing all duties and fees clearly at checkout, you’ll always know the full landed price before you confirm your order.
A final word
We’re sorry for the inconvenience this may cause our US supporters. This change is beyond our control, but we remain committed to making our art available worldwide.
Thank you for continuing to support The Beautiful Frame. Your passion keeps us creating prints that celebrate the moments that matter.
— Leigh & Dean
Co-founders, The Beautiful Frame