Terms of service

TERMS OF SERVICE

Last Updated: Tuesday 9th June 2026

OVERVIEW

This website is operated by The Beautiful Frame.

The Beautiful Frame is a trading name of Art Of Champions Ltd, a company registered in England and Wales under company number 17070042.

Registered Office:

17 Bassett Avenue
Countesthorpe
Leicester
England
LE8 5QG

Throughout this website, the terms “we”, “us”, “our”, “The Beautiful Frame”, and “Art Of Champions Ltd” refer to Art Of Champions Ltd trading as The Beautiful Frame.

By visiting our website, purchasing products, subscribing to our communications, or otherwise using our services, you agree to be bound by these Terms of Service, together with any policies referenced herein, including our Privacy Policy and Returns Policy.

If you do not agree to all of these Terms, you must not access or use our website or services.

Any new features, tools, products, or services added to the website shall also be subject to these Terms of Service.

We reserve the right to update, amend, or replace any part of these Terms by posting updates on this page. It is your responsibility to check this page periodically for changes. Continued use of the website following any updates constitutes acceptance of those changes.

Our online store is hosted by Shopify Inc., which provides the ecommerce platform through which we sell our products and services.

SECTION 1 – ONLINE STORE TERMS

By agreeing to these Terms, you confirm that you are at least 18 years old or have the consent of a parent or legal guardian to use this website.

You may not use our products or services for any unlawful purpose or in violation of any applicable laws or regulations.

You must not transmit any malicious software, viruses, worms, or destructive code through our website.

Any breach of these Terms may result in immediate suspension or termination of access to our services.

SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that content you submit through the website (excluding payment information) may be transferred unencrypted across networks and adapted to technical requirements of devices or systems.

Payment information is always encrypted during transmission.

You agree not to reproduce, duplicate, copy, sell, resell, or exploit any portion of our website or services without our express written permission.

Headings used in these Terms are included for convenience only and do not affect interpretation.

SECTION 3 – ACCURACY OF INFORMATION

We aim to ensure all information on this website is accurate and current. However, we do not guarantee that all information will always be complete, accurate, or up to date.

Information on this website is provided for general guidance only and should not be relied upon as the sole basis for decision-making.

We reserve the right to modify website content at any time without obligation to update information.

SECTION 4 – PRICES AND SERVICE CHANGES

Prices are subject to change without notice.

We reserve the right to modify, suspend, or discontinue any part of our website, products, or services without notice.

We shall not be liable for any modification, suspension, price change, or discontinuance.

SECTION 5 – PRODUCTS AND SERVICES

Certain products may be available exclusively online and may be offered in limited quantities.

We make every effort to display product images and colours accurately. However, actual colours may vary depending on monitor settings and device displays.

We reserve the right to:

Limit sales to any person, region, or jurisdiction
Limit product quantities
Change product descriptions or pricing
Discontinue products at any time

We do not guarantee that products, services, or information obtained through the website will meet every expectation.

SECTION 6 – ORDERS, BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse, limit, or cancel any order.

This may include orders placed under the same customer account, payment method, billing address, or delivery address.

If we amend or cancel an order, we may attempt to notify you using the contact information provided.

You agree to provide accurate and complete billing, delivery, and account information.

You are responsible for ensuring that all information provided is current and accurate.

SECTION 7 – OPTIONAL THIRD-PARTY TOOLS

We may provide access to third-party tools or services over which we have no control.

Such tools are provided “as is” and “as available” without warranties or guarantees.

Any use of third-party tools is entirely at your own risk.

SECTION 8 – THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for examining or evaluating the content, accuracy, policies, or practices of any third-party website.

We accept no liability arising from your use of third-party websites.

SECTION 9 – USER CONTENT, COMMENTS AND FEEDBACK

If you submit ideas, feedback, suggestions, reviews, or other content, you grant us a non-exclusive, royalty-free licence to use, reproduce, edit, publish, and distribute such content.

You confirm that any content you submit:

Is accurate
Does not infringe third-party rights
Is not unlawful, abusive, defamatory, obscene, or misleading
Does not contain malicious software

We reserve the right to remove any content at our sole discretion.

SECTION 10 – PERSONAL INFORMATION

Your submission of personal information is governed by our Privacy Policy.

Please review our Privacy Policy for details of how we collect, store, and use your information.

SECTION 11 – ERRORS AND OMISSIONS

Occasionally there may be information on our website containing typographical errors, inaccuracies, or omissions.

We reserve the right to correct such errors and to update or cancel orders if information is inaccurate.

SECTION 12 – PROHIBITED USES

You may not use our website:

For unlawful purposes
To violate laws or regulations
To infringe intellectual property rights
To harass, abuse, threaten, or discriminate against others
To transmit malicious software
To collect personal information without consent
To interfere with website security or operation
To engage in fraudulent or deceptive activity

We reserve the right to terminate access for violations of this section.

SECTION 13 – DISCLAIMER OF WARRANTIES

Our website, products, and services are provided on an “as available” basis.

We do not guarantee uninterrupted, secure, or error-free service.

To the fullest extent permitted by law, we disclaim all warranties, whether express or implied.

Nothing in these Terms excludes liability that cannot legally be excluded under applicable law.

SECTION 14 – LIMITATION OF LIABILITY

To the fullest extent permitted by law, Art Of Champions Ltd shall not be liable for any indirect, incidental, special, punitive, or consequential damages arising from your use of our website, products, or services.

Our total liability shall not exceed the amount paid by you for the relevant product or service.

Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud, or any liability that cannot be excluded under law.

SECTION 15 – INDEMNIFICATION

You agree to indemnify and hold harmless Art Of Champions Ltd, its directors, employees, contractors, affiliates, and service providers from any claims, liabilities, damages, costs, or expenses arising from your breach of these Terms.

SECTION 16 – SEVERABILITY

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, the remaining provisions shall remain in full force and effect.

SECTION 17 – TERMINATION

These Terms remain effective unless terminated by either party.

We may suspend or terminate access to our website at any time if we believe you have breached these Terms.

Any obligations incurred before termination shall survive termination.

SECTION 18 – ENTIRE AGREEMENT

These Terms, together with our Privacy Policy, Returns Policy, and any other policies referenced herein, constitute the entire agreement between you and us regarding use of our website and services.

SECTION 19 – GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

SECTION 20 – SMS, RCS AND MARKETING COMMUNICATIONS

By providing your email address or mobile number and opting into marketing communications, you expressly consent to receive communications from The Beautiful Frame via:

Email
SMS (Short Message Service)
RCS (Rich Communication Services)
Push notifications
Other electronic communication channels

These communications may include:

Product launches
New collections
Limited edition releases
Special offers and promotions
Cart reminders
Back-in-stock notifications
Customer surveys
Event announcements
Order updates

Consent to marketing communications is not a condition of purchase.

Message frequency may vary.

Standard message and data rates may apply according to your mobile provider.

You may withdraw consent at any time by:

Clicking the unsubscribe link in any email
Replying STOP to any SMS or RCS message
Contacting us directly

You may receive one final confirmation message after opting out.

For assistance, reply HELP or contact:

hello@thebeautifulframe.com

We do not sell, rent, or share mobile opt-in data with third parties for their own marketing purposes.

All marketing communications are governed by our Privacy Policy and applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

SECTION 21 – INTELLECTUAL PROPERTY

All content on this website, including but not limited to artwork, graphics, logos, product designs, photographs, text, branding, and website content, is the property of Art Of Champions Ltd or its licensors and is protected by intellectual property laws.

No content may be copied, reproduced, distributed, modified, or commercially exploited without prior written consent.

SECTION 22 – CONTACT INFORMATION

Questions regarding these Terms of Service should be sent to:

Art Of Champions Ltd trading as The Beautiful Frame

Email: leigh@thebeautifulframe.com