ABOUT
Celebrating the moments that matter.
At The Beautiful Frame, we believe pride isn’t just found at the finish line—it’s forged in the journey. The early hope. The setbacks. The doubts. The breakthrough. Whether it’s your club lifting a long-awaited trophy, or you crossing the finish line of a personal challenge, we design beautiful, data-rich prints that honour the full story—because these moments deserve more than a quick scroll or forgotten stat.
Founded by childhood friends of almost 40 years, award-winning designer Leigh Riley, and the brains behind the operation Dean Waldrom, The Beautiful Frame turns real data into visual storytelling—capturing the emotion, effort, and achievement behind unforgettable seasons, landmark victories, and personal milestones. Each piece is made to inform, inspire, and be proudly displayed.
This is design for the passionate. Design for the proud.
Our Story
The Beautiful Frame began with a passion for design—and a deep love of sport.
After Leicester City’s unforgettable 2013–14 promotion season, Leigh wanted a way to relive the magic—not just the results, but the memories behind them. Moments like David Nugent chasing a squirrel around the pitch. The turning points. The stats that told the full story. Using his background in information design, Leigh created a visual tribute to the season—a design that sparked something bigger.
Originally launched as Made by Rileigh, and later The Proud Collective, the project found a growing audience of like-minded fans. Over 1,500 customers later, The Beautiful Frame was born: a refined evolution with the same spirit, broader ambitions, and a clearer mission—to celebrate greatness through design.
From title wins to personal bests, we believe achievements deserve to be remembered, shared, and proudly framed.
Our Quality
Every design is created in-house by our expert team. We research every stat, check every detail, and design with care to ensure each piece is accurate, beautiful, and meaningful.
We partner with trusted local suppliers for print and production to maintain the highest standards—and wherever possible, we handle packing and shipping ourselves to ensure your order arrives exactly as it should. Our flagship Art Of Champions prints are a great example of this attention to detail, combining precision, storytelling, and visual craft